THERE'S MORE TO PRO PHOTOGRAPHY THAN JUST TAKING GOOD PICTURES
In the years spent running my own commercial photography business, I learned a great deal about invoicing, accounting, customer service, record-keeping, negative and physical media storage, archival and retrieval systems for what must be hundreds of thousands of images.
I also learned about framing, presentation, photo portfolios, advertising, time management, bulk purchasing of supplies, differentiating the good labs from the mediocre labs, pricing, job costing and estimating.
That was a lot to accumulate, but there was even more. I discovered how to achieve additional sales and learned about upselling, advertising and promotion, contracts and agreements, pitfalls to avoid, which associations to join, hiring and managing assistants and contractors, dealing with hairdressers, make-up artists and image consultants, negotiating with models and agents, handling large groups, small children and concerned and watchful mothers.
There is much to know about successfully running a photography business. A good deal of it was new to me when I first began, and some of it was actually intimidating. But, I knew I had to know what the specialist pros know if I was to succeed. I just had to know it in a wider range of areas. And I felt I had to compete at their level, producing top-quality photographs for my clients. There is no substitute for excellence.
I BECAME A PHOTOGRAPHY TEACHER
I collaborated with the local regional government's Recreation Department in the creation of a summertime program for teen-aged girls who wished to learn about modeling for photographers. The program was a huge success and was repeated for three separate sessions. It also opened the door to my becoming an instructor for the Regional District in Basic Photography. It's true when they say if you really want to learn about photography, then teach it. I thought I knew just about everything to do with basic photography, and was brought back to reality by the incisive, innocent and often simplistic questions that I faced as an instructor. It's amazing how much we take for granted. This experience reinforced in me the necessity to never assume that your audience knows what you are talking about unless you have already explained it, and to make things crystal clear and understandable when you are teaching or passing on information.
DIGITAL PHOTOGRAPHY - THE NEWEST FRONTIER
Then along came the digital world - another revolution in the tumultuous history of photography. I started using a digital camera soon after the first truly-practical studio digital camera became available. I went through the technology step-by-step, learning from every possible source, questioning everyone I met who knew anything about it, experimenting and trying new techniques, often even comparing images taken on 35mm film in side-by-side shoots with digital cameras in the studio and in the field. Digital photography quickly became integrated into my business. This meant a sizable, new investment in camera equipment and accessories, including a high-end computer system and peripherals. Although I sometimes may employ a medium-format camera system and various Nikon and other proven cameras, my main camera these days seems to be the Nikon D2X, an older digital masterpiece. I also always travel with a very handy digital camera made by Fujifilm, the FinePix S 9100, for quick shots at unexpected moments, and am quite pleased with it. Digital photography has truly come into its own with today's high-quality cameras producing such superb images. Some would say that I was approaching the pinnacle of my professional photography life. I had a very busy, growing studio, was making money, had an impressive list of clients and accomplishments, felt there was nothing I couldn't photograph as well as anyone else or I'd exhaust myself trying, but.... I began to think, what if I could go to the next level, and somehow transfer all the knowledge about photography that I'd accumulated and learned over 40 years of private and professional life to others, and still make a good living?
PUTTING IT ALL TOGETHER - THE BIRTH OF PHOTOGRAPHYTIPS.COM
By the time 1999 rolled around, I knew a good deal about photography and had detailed photographic experiences in a broad range of areas that many photographers may never be exposed to. I could also write reasonably well, and was able to explain complex things in a clear, logical and thorough manner. And I truly enjoyed people getting excited about taking pictures and especially taking better pictures. In fact, nothing excited me more than to see someone's pictures improve as a result of something I said or showed them. It still has the same effect. I started working on this website and stayed with it for two years before launching Photographytips.com.
Now, I receive countless emails from people who say they just "didn't get it" before they visited PhotographyTips.com, and now they understand. Many send in their pictures, often the befores-and-afters, sometimes just the "afters," to show how their photography has improved. It is tremendously gratifying.
The internet came along at just the right time. I acquired the domain name "PhotographyTips.com," which said it all, and began to prepare material for the "impossible dream" - to become the internet's best photography resource. I engaged the services of one of our nation's top website designers, Bad Dog, Inc., and the programming services of the incomparable WebOnTheFly.com, who made personal editing and managing of the site a breeze. And, I hired one of North America's top illustrators, a man who can draw anything just the way you want it, Stuart McKenzie from LooksGood Creative (now known as StooArt.com) to create our friendly squirrel mascot in its many forms, each design suited to the topic being discussed. You couldn't get a better team. Closing in on two decades of 12-hour days and seven-day-weeks later, PhotographyTips.com has become a highly-acclaimed, very popular and terrifically practical web site. Photographers at all levels from rank beginners to advanced amateurs to top pros can learn things here. And this website is still young. It has a long way to go. In fact, our plans for adding new material are very exciting. We'll be touching on topics that everyone wants to know about, and hopefully doing it better than anyone else.
PHOTOGRAPHYTIPS.COM GOT DISCOVERED Soon after its launch on March 5, 2001, people began to say good things about the website, including folks from a number of well-known publications who visited the site, liked what they saw, and began to say complimentary things about us. PhotographyTips.com has now been featured in or on: - Australian National Radio,
- the BBC,
- USA Today,
- the USA Today website,
- Netsurfer Digest, on the web,
- the Kim Komando Show's web site,
- Earthlink's Elink newsletter,
- The Lockergnome newsletter,
- the Free Pint newsletter,
- PC World.com,
- PC World magazine, in its March, 2002 7th Annual Guide to the Best Free Stuff on the Web,
- Alienbees.com,
- Backwash.com (twice),
- the Internet Web Guide Magazine,
- the New Zealand Ministry of Agriculture and Forestry Rural Bulletin,
- Family Education.com,
- Telus Internet Services,
- My Old Kentucky Home.com,
- The Tribune, the largest selling daily newspaper in North India,
- Uniserve Net News,
- Family Life & Health Digest,
- the British magazine, Digital Photography Made Easy,
- Mothers and more, and
- Amateur Photographer magazine (the U.K.'s best selling weekly photo magazine).
The revered Vancouver Sun newspaper, in a feature article entitled Top Sites on the Internet [May 29, 2004], placed us second in a list of the top 20 of "the best and most practical" photography websites on the Net. The website for the renowned Canadian Museum of Contemporary Photography was the only one that appeared ahead of us.
We are now considered to be one of the leading photography sites on the web, with hundreds of pages and more than a million monthly pageviews in its first year.
Check us out at Where we've been found.
PHOTOGRAPHYTIPS.COM IS LIKE A LIVING MAGAZINE THAT ALWAYS HAS SOMETHING NEW
Like a top photography magazine, there is something new, interesting and exciting added every month to Photographytips.com, and sometimes more often - new tips, new techniques, whole new sections on previously-untouched categories, and more. Unlike a photo magazine that is on the periodicals shelf for only a relatively short time, the information that is on PhotographyTips.com and that is regularly added and updated to the website remains available to viewers at any time of the night or day. I hope you will stay with me and join the site as a subscribing member (it used to cost $4.95 a month or $49.50 for an annual membership, but is now totally free) so you can enjoy all the benefits that being a member will bring, including unlimited access to everything that is already on the site and immediate access to all new material that is currently under development as soon as it appears on the website. And there is lots of exciting new content on the way. PhotographyTips.com has undoubtedly come a long way and still has a long way to go. It is always under construction. New information and tips are constantly being added, and its members will be there every step of the way to benefit and learn more about improving their photography.
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