PACKAGES CAN BE GOOD FOR CLIENT AND PHOTOGRAPHER
There is nothing wrong with buying a wedding photography package. The concept has advantages for both photographer and client. Each has guarantees that are satisfactory to them. Packages are often easier to sell than a la carte (one item at a time) photography, and some bridal couples will only deal with photographers who offer them package deals (which we feel is a mistake on their part).
DON’T BUY THE PACKAGE; BUY THE PHOTOGRAPHY
The problem with the concept of wedding photography packages is that the purchaser may become so caught up in the apparent great bargain they are receiving that he or she neglects to evaluate the quality of the product they are buying. Comparison shopping based on package pricing may reveal that one photographer will give you six 8" by 10" enlargements for the same price as another who will give you sixteen 8" by 10" enlargements. Obviously, your better bargain is the second photographer’s package, but only if all other considerations are equal.
The best-bargain photographer could be completely inexperienced in wedding photography or is perhaps a mediocre wedding photographer who gets by only because of the apparent value of the packages he or she offers, whereas the first photographer (the one offering 6 instead of 16 enlargements) may be an excellent wedding photographer who uses only the best materials and is simply trying to attract more business by packaging her or his services.
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